Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
You see things have changed nowadays about everything we do in business. Like sending mails, signing contracts, attending meetings, and even networking but business card is one thing that the digital system will not fully replace anytime soon. Its amazing and these are some of striking reasons why Business Cards still matter to you.
One important thing about networking is making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Real relationships begin by engaging in eye contact and actual conversations.
Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.
In-person meeting sealed with a handshake along with a business card exchange is much effective than email marketing, search engine optimization and paid media even though they all do a great job of attracting leads and prospects.
You can encounter a potential lead or contact at any time. Tradeshows, industry conferences, happy hour, airport lounges and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.
It is said that first impressions always lasts. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
When you make a connection via your business card, you wouldn’t want your brand to be associated with the word cheap. Making a great first impression isn’t creating a storefront sign with a piece of cardboard. You should have that same mentality when it comes to your business cards.
Your goal is to make a memorable first impression. Business make a great first impression and they also act as a great icebreaker and a unique business card will actually fuel the conversation even further.
They might cost you a bit, but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Look sharp and get some business cards that will make a great first impression.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.
If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone and it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people, resulting to putting you and your brand in front of additional prospects.
Maybe you haven’t ever encounter someone to write his/her contact information on a piece of napkin and hand it over to you. How about someone that had a mobile phone with a dead battery? That definitely isn’t the most professional approach.
If you come across two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are a professional.
Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.
How do you feel about business cards — do you still use them and see them sticking around for a long time? Share your thoughts in the comments section below.
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